Building it Simple
Upgrading the Trade Association for a Digital Age.
Kunde / Asiakas
Nøkkelord / Avainsanat
Tjenester / Palvelut
Sluttresultat / Lopputulos
Sted / Paikka
År / Vuosi
2011 – 2019
Creative Director & Design
Marko S. Eronen
“MSE Studio did a complete redesign of NOFI’s website and built it to be a user-friendly communication tool for us. Our values are well reflected in our new website. Marko works with a high sense of professionalism and sensitivity in a prompt manner and delivers excellent results.”
Coordinator & Member of the Board
The Norwegian Finnish-Trade Association
About the Trade Association
Handelsforening / Kauppayhdistys
NOFI – The Norwegian-Finnish Trade Association is a non-profit organisation established in 1985. The organisations main purpose is to promote and advance trade relations between Finland and Norway. NOFI is supported by the official Norway in Finland and cooperate in organising events and seminars for their members and they network of individuals and SMEs.
The Case: NOFI
As a non-profit organisation with a volunteer board and one employed Coordinator they need to be able to communicate effortlessly and effectively with their members and event partners.
The daily operations include communicating with their members and keeping them up to date about what’s going on in the associations with their newsletter, organising events and seminars sending out invitations, receive RSVP’s, as well as communication and marketing together with their event partners.
An Old Look, built on a Cumbersome & Outdated Technology
Their previous website was built on outdated technology and required basic knowledge in HTML coding, this was an obstacle for updating and maintaining the website with the limited resources outside of their core operations.
At the same time the visual style felt outdated and the design not adapted to a new digital age with multiple platforms and screen sizes.
Our Approach & Solution
As a previous member of the NOFI board I had a good understanding of how the association operates and what limited resources they have to work with. This became our starting point for simplifying and updating their digital workflow and integration, with the overall aim of the communication and brand building work to be low maintenance.
Together with the Coordinator and with the support of the Board our approach and solution was:
A Website Platform with a Visual Builder
Remove the need for special technical knowledge to keep up to date
Update and simplify the visual design
Simple member-newsletter and marketing tool
01 | Website Design
Upgraded Design (2017)
Oppgradert design / Päivitetty design
Website + Illustration